A vision statement is a document that an organization defines to articulate its goals and, in anticipating the future of the market, seeks to guide the decision-making process. This document defines how the organization will be organized in the future. A vision is a long-term horizon that sometimes describes the world in which the organization will operate in the future. For example, a philanthropist who helps the poor may have a vision statement that says, “A world without poverty.” A statement summarizes the future vision of the organization. This statement focuses on the future.
To write a vision document, it is better to pay attention to the following points:
Consider the next 5 to 10 years.
Have big dreams and focus on success.
Use prepositions.
Have a concise, useful and clear language.
Mix your vision document with passion.
Draw a mental picture of the business you want.
Have a plan for connecting this document with the staff.
Be prepared to spend time and resources on the vision you have created.

A mission statement is a compiled document that defines the organization’s consistent and unique goals: why the organization exists, what its goals are, what it wants to achieve. These are some of the key questions that the mission statement intends to answer. The mission statement includes the organization’s goals, values, ideas, and competitive advantage. In fact, the mission statement is the primary tool needed by managers; Which is a guide to the organization.
In the management literature, the mission statement for the organization has a long history. Peter Drucker first used the term in the early 1970s, and many researchers have focused on the concept ever since.
Ranco Group prepares your organization’s mission statement based on the following points:
Be based on facts.
The organization has the ability to implement it.
The reader is willing to become part of the organization by reading the organization’s mission statement.
Reflect on new strategic directions.
At the same time the mission statement:
It should not include dollar amounts, percentages, numbers, micro-objectives and strategies
It should not be too long, because it can not be remembered
It should not go into detail
It should not irritate the environment
It should not be in terms of making a profit. Profit is a goal and the result of what the company does
Organizations’ missions vary in size, content, shape, and detail. Each of the experts and people with expertise in strategic management have considered specific components for the mission statement.

According to some observational studies in the mission statement of several organizations, they often mentioned the following components in their mission statement:
Quality of products and services
Geographic Area;
Company philosophy;
Attention to survival, growth, profitability;
Attention to suppliers;
Attention to employees;
Attention to shareholders;
Attention to customers;
Favorable public perception;
Technology.