With huge changes in technology and consumer behavior, as well as the competitiveness of the business environment, effective and powerful marketing is increasingly needed by small and large organizations and businesses.

Ranco Management Consulting Team with experience in marketing various products and services is ready for experimental and technical marketing training for individuals and groups.

Marketing is the study and management of relationships in exchanges. Marketing is the process of identifying, anticipating and satisfying customer needs and wants. Since marketing is used to attract customers, this activity is one of the main components of business management. Marketers may sell the product to other businesses, called business-to-business or B2B marketing, or they may sell the product directly to consumers, to which B2C marketing or business marketing to organizations. The government is called B2G.

Customer relationship management is the overall process of building and maintaining profitable customer relationships by providing a more valuable product or service and gaining customer satisfaction. All aspects of customer acquisition, participation and growth are within its area of ​​responsibility. “Customer satisfaction” depends on the tangible performance of a product and customer expectations. If the performance of a product is lower than customer expectations, there will be dissatisfaction. If the performance is equal to the customer’s expectations, the customer will feel satisfied, and if the performance is higher than the customer’s expectations, he will have a high sense of satisfaction and happiness.

The goal of marketing management is to engage target markets and build profitable relationships with them. It depends on the marketing orientation or philosophy of each organization. Marketing orientation is defined as “business management philosophy”, “company mentality”, or “organizational culture”. The most important marketing trends are:

the product
Product orientation is based on the mentality and idea that under equal conditions, customers buy products that have higher quality and efficiency. With this in mind, marketing strategy focuses on “continuous improvement.”

Production orientation is based on the idea that customers buy products that are easily available and reasonably priced. As a result, management must focus on increasing production and improving the performance of distribution systems.

Sales trends say consumers will not buy enough of a product unless there is a massive sale. This marketing method is usually done for products that are not for sale, products that buyers usually do not think of buying, for example life insurance and …

There are several types of marketing:

• industrial Marketing

• Consumer marketing

• Neurological marketing

• Multilevel marketing

• Guerrilla marketing

• Capillary marketing

• Guerrilla marketing

• Word of mouth marketing

• Internet marketing

• One-on-one marketing

• network marketing

• Viral marketing

• Systematic marketing

• Conceptual marketing

• Combined marketing

• Value marketing

• SMS marketing